According to Deloitte’s 2023 Shopping Center Report, parking has emerged as a top priority for 51% of survey respondents when considering attributes important to them while visiting a mall. Consequently, Ssmart parking solutions are also revolutionizing the shopping experience. They use parking cameras and real-time data to monitor parking space usage and guide customers to available spaces. They also help customers locate their vehicles when they’re ready to leave, reducing the time spent searching for parking.

Citing The Drum, a marketing media, it is noted that 90% of brands have embarked on the path toward achieving customer intelligence maturity. With intelligent data analysis of the video footage, commercial managers can work with invaluable insights. The cameras provide information on peak hours and days, parking lot occupancy data, customers’ favorite aisles, and transit areas, making it easier to adjust commercial offerings or select the type of event to be held at any given moment.

Smart retail innovations in Vialia Vigo Shopping Center

These trends have proved successful in addressing the challenges faced by large shopping centers, exemplified by Hikvision’s innovations in the Vialia Vigo Shopping Center.

The parking area of Vialia Vigo Shopping Center alone uses over 300 cameras as part of an extremely efficient intelligent parking guidance system. Drivers can follow indications towards available parking spots without having to drive around needlessly. In addition to the Parking Cameras (DS-TCP440-B), the parking solution incorporates Parking Indicators, Parking Inquiry Machines (DS-TPT322-L2), Video Guidance Terminals, and intelligent back-end products. Thus, customers can find the vehicle by themselves without any effort.

The shopping center has a further 200 video security cameras installed throughout the mall to enhance security and gather footfall insights. These include DeepinView cameras which are able to count people. (The shopping center uses the Varifocal Dome Cameras (iDS-2CD7126G0-IZS) and bullet cameras (iDS-2CD7A86G0-IZHS).) The advanced cameras offer critical insights, enabling managers to tailor their commercial offerings more effectively and choose appropriate events for specific times.

The entire solution is integrated and managed through Hikvision’s HikCentral platform. The control room, with its monitors and consoles, ensures the security of all activities in the shopping center. As a result, the shopping mall has been able to optimize management efficiency while reducing management overhead and management and maintenance costs.